Major Changes To Social Media Platforms Are Reducing Your Organic Reach!
With recent pushes for more privacy and person-to-person interaction, these platforms are reducing the ways in which brands of all types are reaching audiences organically on their platforms.
Now more than ever, it’s important to begin building your email lists to mitigate this decrease in organic social reach.
Why Email Lists?
Socials may be a great way to engage with your audience. However, a recent case study from Optinmonster reveal some interesting insights:
- More people use email than social media
- Emails provide higher conversions & clickthrough rates than social posts
- Emails are the preferred channel for promotional offers
- Emails ROI is about %4400
Koji Games Allow You To Easily Build Email Lists.
Many games on Koji have leaderboards that have a setting which allows your players to opt into your email list.
To enable this setting, go to the “Game Settings” customization in your Koji Project, and simply turn it on.
All of the emails are then added to your project database that can be found in the Advanced>Tools>Database section on the left-hand side from within your project.
You will get a full view of all of the entries to your game’s leaderboard. If you enabled email input, then many of the entries will include emails, which you can download as a CSV for importing to other email marketing services.
Games are the perfect onramp for email collection.
When your audience engages with a fun, interactive, format like a Koji game, they build a deeper connection with your content and your brand. By incorporating game contests into your promotion strategy, you can easily collect emails from your audience as they play, and replay your game.
Okay, I have an email list. Now What?
Once you have created an email list using a Koji Game. There are several ways in which you can use these lists to reach your audience and generate revenue. Here are just a few ideas of what to do with your new mailing list:
- Sell a product
- Promote discount codes to your online store
- Create a paid subscription service for exclusive content
- Send event or webinar signups
- Affiliate marketing
- Sell ad space in your email newsletters
- and more 🙂
There are many ways to utilize email lists, but Koji is the only way to easily collect emails through games.