How To Create An E-book

Learning how to sell an ebook is one thing, crafting one from scratch is another. Fortunately, our Koji creators know a thing or two about building and selling an ebook from the ground up.

Below, we’ll show you how to build an e-book from the ground up using free tools to design your product. We’ll also share videos from Koji creators Sandra Di and Anastasia Blogger to help guide you through your journey as a seller. 

how to start selling an ebook

Why Should I Sell An E-book?

You no longer need an agent or publishing house to release your work. Nowadays, any writer or creator with something to educate or entertain can connect directly with readers by self-publishing an ebook.

Ebooks require little upkeep and have virtually limitless inventory, making them one of the most sustainable products. With Koji, you can list your ebook at any price and sell for free on social media or anywhere on the internet with the Sell An E-book template. 

What Is A Koji?

A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!

What You Need Before You Create Your E-book

Before you start formatting or selling your ebook, you need to have a couple of items ready to go. Check off these boxes before you prepare to sell your ebook: 

  • A strong understanding of the e-book format. The best way to know what you need format-wise is to investigate from a firsthand perspective. Dive into ebooks and take note of how they’re structured. You can also use the Kindle “Look Inside” to preview ebooks without purchasing them upfront. 
  • Your book should be formatted in an EPUB or PDF file. Your Google or Word Doc of your ebook should be formatted into an EPUB or PDF file for proper editing in publishing software. 
  • An audience that informs your product-market fit. This is arguably the most challenging part of the process. To sell ebooks, you need a great piece of content and an audience with demand. Make sure you have a strong marketing strategy put in place to engage your audience and future readers. 

Where Can I Make An E-book? 5 Resources

So you’ve written your magnum opus and you’re ready to design your ebook to prepare for publishing. What’s next? Use any of these resources to transform your PDF or EPUB ebook file into a professional, polished ebook. 


This popular design tool is packed with free assets and templates to help you create your covers and final touches to your ebook. You’ll have to sign up for a premium account to access some assets, but it’s pretty affordable for most sellers. 

Watch one of our Koji sellers Sandra Di demonstrate how to design your ebook in Canva:

Adobe Express

Fans of the Adobe suite will naturally gravitate towards Adobe Express, a free ebook creator with several templates to spark inspiration. This suite also has shareable templates, so if you’re collaborating with a team, this tool might make a good fit. 


KindleCreate is a great tool for e-books because, well, it’s made by arguably the most popular e-reader company out there. This free formatting tool is especially useful if you want to take a peek at what readers will see when navigating your book through a Kindle. 


This software formatting tool comes with clean, updated UI making it super easy to use. Its compatible on all systems, and has plenty of themes to choose from to make formatting a breeze. The software does cost $147, but its one-time fee will last you for years to come. 


Designrr is another software with several book templates that comes with the added advantage of importing text from outside URLs. If you’re compiling published pieces, this suite might provide the most integrations for your needs. 

How Do I Sell An E-Book? 

Once you’ve put together your ebook, it’s time to set up shop! You can configure the free Sell An E-book Koji template to create a storefront for your readers. This customizable storefront allows you to set your price and share you store anywhere on social media or the internet so that your followers can shop where they are most comfortable. 

Fortunately, crafting an ebook isn’t as hard as you might think. Hopefully, this guide sheds some light on how to get started as an author. Happy writing! 

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