Learning how to fundraise is an essential skill for any small business owner, especially musicians. Since musicians rely directly on fans for financial support, it makes sense for artists to cultivate effective fundraising skills.
Luckily, Koji makes it easy to fund your art directly on social media with Tip Booth. We’ll detail effective fundraising skills for artists and share how you can prefund your next record below.
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
Why You Need To Fundraise As A Musician
It’s understandable that fundraising as a musician doesn’t always come naturally. After all, most of us are in the music industry because we love making art. However, it goes without saying that making that art, especially to its full potential, can be expensive.
We often undervalue how much our music can provide to others, despite most people feeling deeply tied to their favorite artists and songs. Fundraising as a musician doesn’t just provide you with the support you need to execute your art, it gives your fans a viable opportunity to reciprocate some of the value you’ve provided them. Fundraising should be celebratory, not shameful.
There’s no limit to what you can fundraise as an artist, but here are a couple of ideas to jumpstart your Tip Booth:
- An album, EP, or a single
- Recording, mixing, and mastering
- Artwork creation
- Merchandise drop
- A promotional concert
- A tour
- Travel to an exclusive fan event
- Marketing budget
- Recording gear
- Instruments
- Stage design
- Photoshoots
- Digital creation tools or software
- Music video
What Is Tip Booth?
Tip Booth is a perfect vehicle for rallying your fan’s support. This Koji lives directly in on your social media sites, allowing fans to support you without having to leave their original browser. Fans can select different themed tip jars, letting them support the aspect of your artist project that resonates with them the most. There’s no fees associated with the Koji, so you’ll receive 100% of your fan’s tips.
How To Use Tip Booth
Using Tip Booth is simple by design. Simply add this Koji and customize the Koji icon and link text to fit within your unique brand.
From there, you can add different fundraiser types based on your current project needs. Your fans will be able to send a tip with or without a note, and select which goals they’d like to contribute to.
How To Promote Tip Booth
To entice your audience to use Tip Booth, it’s key to put some power behind the promotion. Use these strategies to jumpstart your fundraising campaigns via your social media profiles.
Be Loud and Proud
Fundraising isn’t a one and done deal. You’ll need to keep promoting your fundraising efforts to inspire your fans to support your projects. Remember, as long as you’re delivering on your promises, there’s nothing to be ashamed about! Be loud and proud on social media and IRL events to help rally your supporters to create your next project.
Offer Clear Incentives
Different campaigns come with different incentives. While you don’t have to offer your fans with rewards outside of the outcome of the project itself, this can be a great way to bring in more support. Consider giving away merchandise, exclusive experiences, and anything else you can think of to your top supporters.
Showcase Your Progress
Your fans don’t just want to see the end result– part of the reason people contribute is because they get to be a part of the journey. Give your fans a behind the scenes view of the process, and do your best to update your supporters directly to show your gratitude.
Highlight Your Supporters
Make sure you’re finding ways to highlight your supporters well before your fundraising campaigns end. This will help your audience feel more connected to the mission, and can help bring in more tips from other fans.
Tip Booth provides the infrastructure you need to rally support from your audience to create stronger art. Enjoy using this tool to produce your next musical masterpiece!