All sellers dream of the day when your product finally goes viral. You watch the numbers tick up, and suddenly there’s no choice but to expand your business; cascading into a never-ending sunset of booming sales and customer satisfaction… if only it were that simple.
In actuality, selling requires much more active participation. To help your business grow, you need to tend to what you’ve planted, likely on a daily basis. We often talk about the highs of success without acknowledging the real work of watering, pruning, and cultivating the ever-changing organism that is your business.
Fortunately, your Koji dashboard serves as a personal roadmap for all current and future growth to boost your sales on social media and beyond. In this guide, we’ll show you how to:
- Use the Koji dashboard
- Experiment with marketing your products
- Expand your product offerings
- Optimize to improve sales
Let’s get started!
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
Using The Koji Dashboard
After you’ve chosen a template and customized it to create a Koji, and then shared it to your audience, it’s time to use the Koji dashboard to analyze your initial results and optimize for growth.
The Koji Dashboard is your one-stop shop for insights: an overview of your earnings, purchase volume, top customers, and traffic analytics. It is designed to help you make data-driven decisions to turn the art of selling into a science:
You’ll have access to the following sections in your Koji dashboard:
- Earnings: See how your income has grown over various time frames
- KojiPay Wallet: Your digital wallet for receiving and withdrawing earnings
- Top Kojis By Revenue: See how your products are selling amongst your business as a whole
- Top Kojis by Purchase Volume: Determine which of your products is selling in bulk
- Top Customers: A look into your top customers
- Visitor Sources: Various sources of traffic broken down by social platform
- Countries: Views ranked by countries
- Views: Koji views broken down by week, month, and year
Your dashboard also houses access to your Koji wallet, settings, and Koji profile on the side toolbar.
You should be proud of your success thus far! After all, you’ve already worked through building a product, crafted a Koji, and you might have already made several sales through sharing your products.
It’s time to take your growth to new heights– Use these three strategies with the help of your dashboard, to start driving traffic to your Kojis.
Start Experimenting With New Content
Our most successful sellers take the time to analyze data from the dashboard and adapt content accordingly. When it comes to building your own business, there are no true overnight success stories.
Stronger content leads to stronger sales. If you can figure out how to connect with your audience on a deeper level, you’re one step closer to building a long-lasting business.
Unsure where to start? Here are a couple of strategies that might help you brainstorm some new strategies for your business:
Ask Your Customers What They’re Looking For
Oftentimes, we forget that simple solutions are sometimes the most effective. Not sure where to start with an updated content strategy? Ask your audience! Doing so will be a great way to boost engagement all while mining new content ideas your customers can look forward to.
Use Twitter or Instagram polls to gauge audience interest, or even plan your next post. Bringing your audience into the creative process is an excellent way to build a dedicated community.
Update Your Koji Messaging
You can always go back in and adjust your Koji’s messaging and layout to help you earn more sales. For instance, let’s take the call to action, “Shop my prints”. This could be adjusted to:
- “Purchase my prints to decorate your home office”
- “Brighten up your space with my custom prints”
- “Bring art into every room with these downloadable prints”
There are plenty of ways to describe and push your product– update your messaging based on your audience’s needs.
Provide Indirect Value
Remember, not all of your content should be dedicated to solely selling your products. Successful businesses revolve around creating a community around your product offerings. Focus on creating content that provides value to your ideal customer, even if it doesn’t always tie directly to advertising your product.
Koji seller Sandra Di constantly provides informational content for her audience. In this instance, Sandra built a post around how to cultivate an email list. While this post doesn’t advertise Sandra’s products, it still brings in plenty of value for her audience and serves as a post that’s likely to be bookmarked, thereby bringing in more algorithmic attention.
Let The Algorithm Be Your Guide
Need some strong outreach post ideas? Let the algorithm be your guide! Look on the recommended or “for you” feed on various social sites and see what similar sellers are crafting within your niche. What do you find engaging about their content? What are their followers commenting about? Can you create content that addresses a similar need or emulates the style that resonates with your ideal audience?
@duolingo bare minimum girlies please rise #duolingo #DulaPeep #languagelearningtip #frenchtok ♬ original sound – Depressed kinks
This post from Duolingo may seem odd of context, but it garnered a bunch of attention capitalizing off a TikTok-specific trend to the When He Sees Me song. A fitness creator could take the same format and switch out the caption to “When he says he works out sometimes.”
Expand Your Product Offerings
Expanding your product offerings can help you turn over more sales. Pick a template, configure it to your liking, share, and launch content surrounding your product(s). You may find that your customers respond better to some products and services than others– in which case, don’t be afraid to go back to the drawing board!
Remember, there’s no limit to how many Kojis you can make, so start experimenting with different templates and formats to earn more sales! For instance, a chef who’s accustomed to selling recipes might also expand to selling:
- A meal planner
- A video course on their favorite cuisine
- Printouts on secret cooking tips and tricks
- A complete E-book cookbook
Make Your Data Work For You
Your Koji dashboard provides you with plenty of helpful numbers– it’s up to you to put them to good use. Take stock of how your content performs over time, especially in relation to your sales. Use your dashboard to see how a particular content format performs on its first day and then after a week or two.
Compare this to your previous content format and adjust as needed. Test different variables like new captions, graphic overlays, or various CTAs over time. What worked better? What could have been done differently? Let your analytics drive your decisions.
One of our top sellers, Kyle Smith, is constantly optimizing his content according to the data provided by the Koji dashboard.
Let’s take a look at two pieces of his content:
A:
@tastyshredz I don’t even know where to start. Sitting in my room, writing this caption, I am flooded with emotions of thankfulness and gratitude. When I lost the weight over a year ago, I thought I was getting my life back but what I really received was a new life entirely. You guys have supported me and blessed me in a way that I could’ve never comprehended possible. The freedom I have to create and spend time with my family while doing it is priceless. Thanking God for second chances today and answered prayers from my wife. Hope you guys have a wonderful 2023! healthyrecipes #healthyforlife #healthybreakfast #healthyrecipesforlunch #healthyrecipesforweightloss #easyrecipe #quickandeasy #macrofriendly #macrofriendlyrecipes #lowcalorierecipes #budgetfriendly #budgetfriendlymeals #budgetfriendlyrecipes #fitnessfood #tastyfood ♬ Emotional Piano for the Soul (Inspirational Background Music) – Fearless Motivation Instrumentals
B:
@tastyshredz JALAPEÑO BACON ARTICHOKE MAC N CHEESE #macncheese #highprotein #easyrecipes #dinnerrecipe ♬ Big Poppa (Instrumental) [2014 Remaster] – The Notorious B.I.G.
Both pieces of content help advertise Kyle’s main product, specialty cookbook E-books, but content type A focuses more on Kyle’s story with food while B presents a to-the-point delicious recipe. While both forms are valid, only the data can showcase which angle leads Smith’s audience to purchase his cookbook on a larger scale.
Kyle continues to optimize his content by trying out different content formats, even with a considerably large audience– diving into your data is key at any stage in your seller journey.
Quick Tip: Follow The Money
Seeing isn’t always believing. Instead of measuring up your success based on how many views you receive on any given platform, look for true engagement. What platform is leading to the most sales? Which platform drives the most sign-ups to your newsletter? These spaces should be at the top of your priority list.
You might find that Twitter is a great place for exposure, but Twitch is best suited for consistent monetization. Start to take notice of each of your fan funnels, and define your focus for each platform.
Experiment with different types of posts on various platforms. Your Koji dashboard breaks down engagement by your connected social accounts, so it’s easy to see where your traffic is coming from. Our most successful sellers work through this process of trial and error on a regular basis, so don’t get discouraged!
Keeping a diligent eye on your dashboard is key to seller success. Hopefully, this guide makes it easier for you to analyze and optimize your Kojis effectively to score more sales.
At the end of the day, your growth is tied directly to your ability to optimize and persevere through the natural highs and lows that come from being a seller. Have fun using your Koji insights to fast-track your growth!