Marketing can play a big role in establishing your brand as a content creator. Videos, photographs, and reels are one way to hook your audience, but newsletters offer you a chance to do even more with your marketing. The Email Sign Up and Sign Up & Download apps recently launched on the Koji platform, giving creators a new way to reach customers and drive sales with the help of Mailchimp integration.
Below, we’ll explain how these new apps work, how you can find or generate your Mailchimp API key, and provide you with some ways you can use email sign-ups to take your email marketing to the next level.
How the Email Sign Up + Sign Up & Download Apps Work
While these two apps are incredibly similar, there is one main difference between the two. The Sign Up & Download app offers an incentive to followers who choose to provide their email address. This typically comes in the form of an e-book, guide, printable, template, or audio file.
Here’s a step-by-step guide on how you can set up these apps to go live in your link in bio.
- Upload a cover image or video for your email sign-up
- Add a title and description explaining what people are signing up for
- Edit the call to action (CTA) button to fit your preferences
- Add your Mailchimp API key
- Add any downloadable files that your followers will have access to (Sign Up & Download app only)
Once you’ve followed these steps, your email sign-up will be ready to go on your Koji profile.
Finding Your API Key On Mailchimp
If you want to set up Mailchimp for the Newsletter Sign Up and Sign Up & Download apps, you’ll need to generate an API key on Mailchimp. Finding your API key is simple whether you are the manager on your Mailchimp account or simply a user.
The bullets below explain how to find your Mailchimp API integration key to sync it with our new Koji apps.
- Log in to your Mailchimp account
- Click this link to navigate to the API keys section of your account
- Copy an existing API key or create a new one if you are a manager on the account
- Name your API key something memorable
- Copy and paste it into the app as you’re creating your email sign up
Mailchimp API integration allows you to sync email activity and campaign analytics with their database to manage audiences and email campaigns.
Ways To Use Email Sign Ups
Now that you know how to get these apps up and running in your link in bio, it’s time to dive into ways you can use the information gained from your email sign-ups. There are so many possibilities out there to attract your audience and keep them coming back for more.
Here are some ideas to help you get started on your email marketing journey.
Create A Newsletter
While this one may seem the most straightforward, it’s a great way to introduce yourself and your brand to followers. You can begin small by introducing yourself and continue scaling up over time to include information about products, merch, or even links to your latest videos and music.
Update Your Fans On New Releases
Whether you’re a musician or writer, you can use the information gained through our email sign-up apps to create detailed emails featuring information on your new releases. The great thing is this doesn’t have to be a one-off. You can consistently send emails to excite fans all the way until the release date of your creation.
Send Out Event Invitations
Planning your next concert or book reading? Use your email sign-up list to invite your followers to attend. It gives you the chance to show them that you want to connect with them in real-time to establish a connection.
Make A Weekly Digest
A good way for your fans to take in all the new things you’ve shared on Instagram and TikTok is through a weekly digest. You can package all of your top posts and videos into an “in case you missed it” digest for easy reading.
Showcase Your Merchandise
Are you creating merchandise to sell to your fans? A great way to show off your creations to fans is through an email. You can include some of the most popular merch with links directly to your shop where they can purchase it.
When it comes to email sign-ups, the world is your oyster. The Koji platform is dedicated to creating meaningful apps for your link in bio that you can use daily to connect with fans and monetize your creations.
We’d love to hear your feedback, ideas, feature requests, and bugs. Twitter is the easiest place to get in touch – we’re @madewithkoji, and we can’t wait to see what you do with this app.