Ready to make your mark on consumers with the new year? Marketing is an ongoing, active process, so it’s never a bad idea to update your attack plan.
Below, we’ll share seven marketing strategies designed to help you earn more customers in 2023. Let’s dive in!
7 Key Marketing Strategies For 2023
New year, new rules. Here are marketing strategies every seller should consider moving into the new year:
1. Play The Long Game
According to a study conducted Accenture, the biggest barrier to closing out a sale purchase is consumer trust. Even with emerging technology surrounding technology like the Metaverse, consumers still prioritize function over flashy features.
Quality matters– instead of focusing on building an endless array of new products, make sure your consumers can consistently make use of the ones you’ve already created. Focus on providing clear, open return policies, stellar customer service, and providing plenty of information surrounding the use of your products.
You might not see overnight success from focusing on consumer trust, but in the long run, this strategy is key to your success.
2. Showcase Your Purpose
The consumer is more conscious than ever. With hundreds of options readily available, customers align most with the businesses that commit to providing purpose behind their products. Make sure your customers know your mission and back up your actions accordingly– customers don’t just want a great product, they want a company that aligns with their values.
3. Embrace Old (And New) Forms of Communication
If you haven’t invested in creating a presence on Gen Z’s favorite platforms TikTok and Discord, get on that. However, don’t knock older forms of communication in the new year– as surprising as it is, email engagement is up as it doesn’t require businesses to depend on a dynamic algorithm for delivery.
You can begin building your own email list with Koji templates like Email Sign Up and Email Collection.
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
4. Build Education Assets
Convenience is king. Customers don’t have time to waste on products or services that take unnecessary effort to understand, especially when other competitors are constantly vying for their attention. In addition to providing stellar customer service, focus on creating a public knowledge base to provide support to your customers. This will make it easier for your customers to use your products successfully all while improving your SEO.
5. Personalized Communications
The best businesses understand the importance of segmented customer data and anticipating support before your customer asks for it. Take care to create target subsets within your customer base to provide a more personalized experience and earn long-term trust.
6. Optimizing For New SEO
Search engine optimization isn’t just about keywords or earning the coveted Google snippets anymore. With more consumers developing a preference for searching via voice rather than text, it makes sense to start crafting content built around these principles. Think and create like a consumer.
7. Direct Surveys
Google has announced that 3rd-party cookies will be replaced as early as 2024, earmarking a huge shift in digital marketing. To get ahead of the transition, get in the habit of surveying and polling your customers directly. Tools like Branded Survey or Poll can help you provide a better product experience for customers on their terms.
Successful marketing has become more personal than ever. Use these winning strategies to connect with your customers in 2023 and beyond.