New year, new you, new products, new customers! The top of the year presents plenty of opportunities to reignite your business. Fortunately, we’ve put together fifteen strategies to help you optimize your Koji storefronts to hit the ground running in 2023. Let’s dive into it!
15 Ways To Reconnect With Customers In The New Year
Ready to score some sales? Here are some winning strategies to help you earn some new business in the new year.
- Incorporate Customer Testimonials
- Test Out New Products
- Experiment With Product Bundles
- Show, Don’t Tell
- Incentivize UGC content
- Update Your Kojis
- Brainstorm New CTAs
- Check In With Your Customers
- Experiment With Discounts
- Showcase Your Top Customers
- Expand To New Social Platforms
- Try A New Template
- Update Your Link In Bio
- Provide A Personal Touch
- Ask Your Friends For Feedback
1. Incorporate Customer Testimonials
Few things are more effective than a heartfelt customer testimonial. Make sure you go beyond collecting favorite comments and instead use them for productive content on your socials.
Get a nice comment on TikTok? Reply with a video showcasing your appreciation and the product. Receive a nice DM on Instagram? Tag the user and thank them on your Instagram stories. Amplify the gratitude to draw in new customers.
2. Test Out New Products
3. Experiment With Product Bundles
Koji templates now support selling digital product bundles with Sell Digital Products. You can use this feature to clear out old inventory or build packages tailored to individual customers. Feel free to experiment with different bundles at large for instance, a seasonal bundle, or creating a sale bundle to reward your customer base.
4. Show, Don’t Tell
When it comes to effectively selling your products, the best way to earn sales is to show your product’s value, rather than explaining it. For instance, seller @Tshirtfit uses his TikToks to showcase recipes from his digital cookbook. His customers can see the clear value from his products without having to be lectured about its importance:
@tastyshredz Carolina Gold BBQ sandwich #carolinagold #wingstop #chickensandwich #highprotein #lowcalorie #dadbodsz ♬ Big Poppa (Instrumental) [2014 Remaster] – The Notorious B.I.G.
5. Incentivize UGC content
Whenever a customer creates videos or photos tagging or incorporating your products, be sure to repost it whether its on your story or included as a round-up in your newsletter! User generated content serves as a glowing testimonial, and showcasing it on your channels incentivizes customers to be more vocal about your products.
6. Update Your Kojis
We’re constantly working to bring you new features on Koji templates. Be sure to check out the template page to see if your favorite templates are ready for an upgrade. For instance, you can now use Sell Digtial Products to offer discounts, product bundles, and select various store themes.
7. Brainstorm New CTAs
Not every call to action with resonate with new customers. The best sellers understand that experimentation is a necessary part of the process, so make a point to update your selling strategy on a regular basis.
Fortunately, you can track real-time analytics using your Koji Dashboard. This way, you can see how your sales and engagement is affected by different points of messaging. Experiment, track your results, and adjust to the winning messaging accordingly.
8. Check In With Your Customers
Don’t know what your customers need? Sometimes the best way to serve your base is to conduct a survey! Use tools like Instagram’s “Ask Me A Question” on stories to engage your audience and generate valuable feedback. You can also use templates like Poll to collect feedback anywhere on the internet.
9. Experiment With Discounts
The updated Sell Digital Products template supports new discounts and promo codes to help you reward your favorite customers. Turn buyers into repeat customers with occasional promotional deals.
10. Showcase Your Top Customers
Who doesn’t love a shoutout? A little note to your top customers can go a long way, so use some down time to reach out and showcase some appreciation to your fans that support you the most. You can also provide custom promo codes to your biggest fans to push sales.
11. Expand To New Social Platforms
12. Try A New Template
13. Update Your Link In Bio
Having a strong link in bio is key for many sellers. Fortunately, Koji provides a free link in bio built to host your personalized storefronts along with any other links. You can use custom fonts, video backgrounds and icons to brand your supercharged link as needed.
14. Provide A Personal Touch
Oftentimes, we get so caught up in selling that we forget that customers care as much about the product as they care about the personality behind the product. Make sure you’re making space to connect with your customers on a personal level.
15. Ask Your Friends For Feedback
It’s easy to lose perspective when you’re running your business solo. Ask your friends in similar spaces for feedback on your products and presentation. There are few things more valuable than an honest first impression.
Successfully selling your products is an ongoing process. Hopefully, these strategies will help you meet and exceed your seller goals this new year. Have fun reconnecting with your customers!