It’s not just about what you sell; it’s how you sell it. Learning how to successfully drive more sales isn’t something that happens overnight, but this skill is absolutely essential for social commerce sellers.
Fortunately, we’ve put together a guide complete with seven strategies designed to help you convert more customers. Let’s take a look!
7 Strategies To Drive More Sales To Your Small Business
Use these seven strategies to kick off or revitalize your marketing efforts with customers:
1. Create a Wide-Ranging Inventory
Do you have a store of primarily high-ticket or low-ticket items? It’s time to expand your inventory! Every customer is different, and by not offering a range of price points, you could be cutting out an entire demographic of buyers.
You can build a free Koji storefront within a matter of minutes utilizing the Sell Digital Products template. This template allows you to showcase multiple products at a price of your choosing, letting your customers shop all of your products anywhere on the internet.
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
2. Build Incentive-Backed Leads
Sometimes the best way to earn customers is to get their foot in the door with free, obvious value. This could be something like an ebook centering your expertise, a journal template or PDF, or one of your favorite lighting presets. Use templates like Name Your Price to bring in new customers with free incentives in exchange for an email or social follow.
3. Take Control of Your Contact Rate
In today’s algorithm-dominated landscape, don’t forget that your messaging isn’t always hitting your audience, even if they are subscribed or following your respective social media channels. Email marketing is one of the last withstanding places where you can guarantee your product messaging will hit 100% of the recipients. Start building your email list with the free Email Collection template.
4. Commit To The Rule of Seven
It’s an age-old marketing adage that stills holds up to this day– a customer needs to be exposed to a business’s message at least seven times before they’re prompted to make a purchasing decision. Make sure you’re building opportunities to be discovered. Your lack of sales could simply be chalked up to a lack of exposure.
5. Make Sure You’re Solving a Specific Problem
Too often as sellers, we forget the importance of opening up the floor and listening to the audience that drives our business. With every product you add to your inventory, ask yourself, “what consumer problem is this solving?”. If you don’t find yourself coming up with a compelling enough case, it may be a sign that you either need to 1) adjust your inventory or 2) find a more fitting target audience.
6. Build a Robust Affiliate Program
Reward your customers for sharing your small business. Creating an affiliate program doesn’t have to involve downloading complex software or reworking your storefront– Koji makes it easy to integrate coupon codes, discounts, and custom sales in the Sell Digital Products template.
Use these incentives to interact with your top customers and spread your store. If a customer tags you in a social story for instance showcasing your shop, why not offer them a custom coupon code? Affiliate marketing is an awesome way to drive exposure while picking up some sales along the way.
7. Use The Power of FOMO
The fear of missing out isn’t just something you experience on those quiet Friday nights, it’s also an effective seller strategy. Are there any custom one-of-one goods or bundles you can create for your customers? Diversifying your inventory with more specialty items can certainly lead to more sales. If something is rare and connects with an audience, the demand for that product is naturally high.
Additional Seller Resources
Want to learn more? Feel free to check out some of these recommended Koji blog posts, or reach out to us on social media.
- How To Launch A Digital Product For Beginners: Everything you need to know to kick off your journey as a seller.
- Your Guide to Earning Passive Income in 2023: Does passive income exist? How do I build it? All this covered in this marketing guide.
- 9 Easy TikTok Ideas for Small Businesses to Drive Sales: TikTok is an undeniably powerful tool when it comes to finding your customers. Use these ideas to score more sales.
- Key Trends For Social Commerce Sellers In 2023: Selling trends to look out for in this year and beyond.
- How To Use Koji To Grow Your Sales: How to grow your sales with the power of Koji’s free creator dashboard.