For supercharging link in bio
Social media platforms have been notorious for their limitations on using links in posts, hence link-in-bio services were born. At their core, link-in-bio services allow users to link to their multiple sites (official websites, merch stores, subscription-based platforms, and so forth) from one link. Koji has emerged in an increasingly crowded category to make the link page a more dynamic part of a creator’s brand. In 2021, Koji pivoted from powering user-generated mini-games and meme content to focus on link-in-bio features, including tip jars (a way for followers to tip creators), a paywall to offer premium content, paid video requests (similar to celebrity shout-out app Cameo), and even allowing users to sell ad space on their profile. Koji’s standard link in bio is free (some competitors charge a monthly fee), but the company takes a cut from the certain apps they offer to creators. More than 120,000 creators are using Koji, with some creators making more than $10,000 a month from its services.