While video marketing may be an old concept, it’s being used more and more by creators to shape online marketing trends and drive video consumption. In fact, video is expected to make up more than 80% of all internet traffic in 2022. Koji recently launched the Video Shopping app, which brings the functionality of shoppable videos directly to your social profiles so you can own, control, and manage it all in one place.
In this article, we’ll explain how to use the new Video Shopping app and provide some ways you can showcase and sell your products.
What Is Video Shopping?
Video Shopping is a new app available in the Koji App Store that lets you share shoppable videos with your audience. You can upload and edit a video and tag it with annotations linking to different products your fans and followers can purchase. You can sell up to two products within the same video, making it easy for you to monetize and sell your items all at once.
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
How to Use Video Shopping
Setting up Video Shopping is straightforward and can be completed within minutes. To get started, you’ll need to follow these steps:
- Add the Video Shopping Koji. The first step of setting up your shoppable videos is adding the Koji. Once it’s added, you can follow the steps to set it up.
- Add a video to get started. As soon as you open the Koji, you’ll be asked to upload a video or paste in a URL. You can tap the play button to preview your video and slide the timeline left and right to scrub through your video and place link tags.
- Create link tags for your products. With Video Shopping, you can add up to two link tags at any point in your video. You would click the add link tag button and slide it to place it where you want within your video. You can then edit your link tag and add a URL to your product, a title, description, and an optional thumbnail.
- Publish the Koji. Once you’re done adding your link tags, hit the publish button when prompted to add it to your profile. It will then be instantly available for your audience to look at and shop.
Ways to Use the Video Shopping Koji
All creators can take advantage of the Video Shopping Koji to showcase products that they want to sell. Here are some ideas on products you can sell via videos:
- Showcase and sell your latest fashion looks
- Sell your latest beats, records, and songs
- Show off your latest photography (portraiture, landscape, etc.)
- Create a video explaining your available downloadable content
The Video Shopping Koji can be used in many different ways. We’re excited to see how you use it in your social profiles.
We’d love to hear your feedback, ideas, feature requests, and bugs. Twitter is the easiest place to get in touch – we’re @madewithkoji, and we can’t wait to see what you do with this Koji.