1.26.22 – The New Personal Website Isn’t Really a Website at All
(theatlantic.com)
Like a lot of singers, Piper Rockelle has a link at the top of her TikTok profile page where her over 8 million followers can check out her music. But instead of sending them to YouTube or Spotify, the link opens up an external landing page crammed with a little bit of everything. Splashed across a looping clip of Rockelle is a stack of hyperlinked blocks that direct fans to her merch store, her tour schedule, and her latest music video. You’ll also find a “love jar” that lets her accept tips, an “Ask Me Anything” form, an app where you can pay to pitch a dare for Rockelle to complete, and a private social feed that fans can unlock by either sending money or correctly answering a trivia question.