You may have heard of LTK, an app where content creators like influencers, bloggers, and vloggers post shoppable photos and videos. Within the fashion industry, it’s been an absolute game-changer for creators who want to sell their latest looks and trends and connect with their audience. Koji recently launched the Shop the Look app, which brings the functionality of a storefront like LTK directly to your Link in Bio so you can own, control, and manage it all from one place.
In this article, we’ll explain how to use the new Shop the Look app and provide some ways you can showcase and sell your latest designs.
What Is Shop the Look?
Shop the Look is a new app available in the Koji App Store that acts as a photo-based storefront for creators within the fashion space. You can upload an image, tag products within that photo, and then make those products available for fans and followers to purchase by adding an external URL. Multiple items can be sold within the same image, making it easy for you to monetize and sell several things at once.
How To Use Shop the Look
Setting up your Shop the Look storefront is straightforward and can be completed within minutes. To get started, you’ll need to follow these steps:
- Add the Shop the Look app to your Link in Bio. The first step of setting up your new fashion storefront is by adding the app to your Link in Bio by visiting the Koji App Store. Once it’s been added, you can follow the steps to get it set up.
- Add an image to get started. As soon as you’ve opened the app, you’ll be asked to upload a photo of the item that you want to sell. You can drag the image around to center and highlight it in the way you want to your customers.
- Create a tag for the photo. You can choose from four different tag styles and how you want the information to display on the tag. Once complete, you’ll be asked to input a title, description, and URL where your item can be purchased.
- List the details of your item. Before you hit publish, you’ll be asked to provide a name and description of the item you wish to sell. You can choose to name it whatever you like and give an optional detailed listing description that includes any shipping information and restrictions that your fans and followers should know.
- Publish the look to your Link in Bio. Done setting up your storefront? Hit the publish button when prompted to add it to your profile. It will then be instantly available for your audience to shop.
Ways To Showcase Your Look Within the App
While Shop the Look is all about fashion, there are several different ways you can showcase the items you want to sell. Here are some ideas on how you can display your trends within the app:
- Take a simple picture of the items you want to sell. If you’re a content creator who’s just getting started, you may not have your own photographer on hand. You can choose to showcase the items you want, whether it be a pair of amazing jeans or up-and-coming footwear, by taking a picture of them. Your options for taking photos on your own are limitless, whether you want to take a picture of them on your bed or contrast them against a neutral wall, the choice is entirely yours.
- Model the clothes you want to sell. There’s no better way to sell clothes than showing your customers what they look like on a person. Snap that selfie or have a friend take the photo and upload it instantly.
- Hire an influencer to show off your latest styles. If you’re looking to make waves with your storefront, consider hiring an influencer to showcase new outfits. The influencer you choose can also market the fashion on their own social media accounts and tag you to create some extra buzz.
The Shop the Look app can be used in many different ways. We’re excited to see how you use it to create a new storefront.
We’d love to hear your feedback, ideas, feature requests, and bugs. Twitter is the easiest place to get in touch – we’re @madewithkoji, and we can’t wait to see what you do with this app.