Marketing your music as a new artist can feel overwhelming, but it doesn’t have to be. In fact, you can cut through a lot of the noise to get to the next stage in your career with 3 simple yet effective principles.
Below, we’ll dive into these insights provided by industry expert KDMR Music. Using these strategies, you’ll be able to foster the beginnings of your music fanbase.
How To Promote Your Music With 0 Monthly Listeners
Promoting your music is especially daunting when you’re just starting out. It can also be exciting: If you’re starting from 0, there’s only one way– up! Once you’ve created a song or two and find yourself ready to release, use these three strategies to maximize your impact as a budding artist.
1. Singles Come First
It can be tempting to put out a full album or EP as your first music project. After all, full projects can help you solidify your statement as an artist, which may feel like a good idea in the beginning of your career. However, this is misguided advice–
“People put a lot of expectations on albums, but you really should be focused on singles, especially if you don’t have a dedicated fanbase. Today’s climate is better suited for artists producing one song a time”
– KDMR Music
In other words, if you haven’t built up a fanbase that’s actively anticipating new music, singles are the way to go. Short form music is easier for people to digest on a large scale and requires a lower investment window from budding fans.
The fact of the matter is that artists without a strong fanbase aren’t going to have the pull to draw in patient listeners. Focus on releasing strong, memorable singles that exemplify your sound direction as an artist. Once fans are asking for a full album or EP, then you can consider crafting one.
2. Grow With Every Release
Once you schedule your release, it’s time to put some power behind your promotion. Release week and the days leading up to it are a key opportunity to build anticipation and find new fans, so try to be as active as possible. Your ultimate goal shouldn’t be to get a certain number of fans. Instead, aim to grow with every release –
“With every release, you need to find new fans. Place your music in spaces where you current fanbase hasn’t heard it before. Find a new venue, playlist, or other artists to collaborate with. Get in front of new people.”
– KDMR Music
Seek out new ways with every release to reach new people. If you keep creating music and cultivating spaces to grow your music, you’re bound to be successful. Remember, there are listeners for everyone– You just have to put in the work to find your audience.
3. Engage Your Fanbase
The success of your music is entirely dependent on your fans. So, you need to find ways to engage your past, present, and future fans during and in between releases:
“People want to feel like they are a part of your journey and experience. Make your fans feel like they’re on the inside, helping you come up as an artist”.
– KDMR Music
It’s all about your community when it comes to turning fans to superfans. You should make sharing your music easy by having a great link in bio complete with paths to your music and other content.
You can also craft unique experiences to engage your fans in new ways with every release. Mint music NFTs with Mint Songs or reignite your old content with Boost It. With 200+ mini apps on the Koji mini app store, there are plenty of ways to interact with your audience. Align your brand with mini apps that further enhance the experience of your music.
Music marketing doesn’t have to be complicated. With these 3 strategies, you can plant the seeds of a budding music fan base. For more tips, check out the full video from KDMR Music:
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