As an artist, finding new ways to monetize your music career can feel like an uphill battle. Luckily, Koji has plenty of templates for musicians that are designed to build your online presence and monetize their audience at any stage in their career.
One of the most important Kojis for musicians is Name Your Price. This Koji allows your fans to support your content at a price of their choosing. Below, we’ll showcase how Name Your Price works, why musicians should use it, and a couple of ways to promote your Koji.
Why Should Musicians Use Name Your Price?
Name Your Price is an excellent Koji for many sellers, but it provides musicians with several unique benefits, including:
- It’s a unique opportunity for fans. Fans aren’t provided with many digital experiences that allow them to showcase their love of music. Name Your Price gives fans the chance to value your creations on their own terms.
- You can monetize any content piece. This Koji gives you the opportunity to offer exclusive content to fans who want a little more of an intimate look at you and your music. This could be monetizing outtakes from the music video, a backstage photo dump from tour, lyrics that didn’t make the cut, or even an early demo of a song.
- It converts your social media into a digital storefront. Kojis keep users in the original browser all while converting your social profile into a personalized store. You don’t have to download anything extra or send fans to another platform to offer an amazing fan experience that supports your creations.
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
What Should Musicians Offer On Name Your Price?
You can put just about anything up on Name Your Price. If you don’t know where to start, consider these ideas:
- Share live versions of tracks
- Remixes
- Photoshoot Outtakes
- Beats and Instrumentals
- Sound FX
- Guides
- Samples and Loop packs
- Accapella vocals
- DJ tags
- Original demos
- Unreleased tracks
- Music marketing tips
- Album Cover Alternates
- Links to hidden videos or sites
- Meditation tracks
- Multi-tracks or stems
- ‘Behind The Music’ type album or single narration
- Printables like posters or promo materials
It also supports just about any file type you’d want:
- Zip files
- .7z files
- .rar files
How Does Name Your Price Work?
Luckily, Name Your Price is super simple to get up and running, but you will need to make sure your social bio is up to date first so that you can successfully host the Koji. Koji offers plenty of free customizable features so that your supercharged link is totally representative of you as an artist and musician.
Once your bio is ready to go, simply add the Name Your Price Koji from the template directory. From there, you can update the title, description, payment method, and add an image or video to help describe your content piece.
You can opt for customers to pay what they want, a fixed price, or unlock the content piece by owning an NFT in your collection. Finally, you’ll upload your content via zip file and save. Congratulations! Your digital storefront is now open for business.
How To Promote Name Your Price
Once you’ve added Name Your Price to your social profiles, it’s time to promote it so that your fans can enjoy the experience! Here are some of the best ways to showcase your Kojis to your audience:
Announce Each Launch
This seems fairly obvious, but you’d be surprised how many creators forget the power of simple announcement. Whenever you unveil a new Koji or a new drop on Name Your Price, let your audience know on social media! Your fans won’t automatically know to check out your Kojis unless you give them a reason to do so.
Incentivize Your Fans
Keep your fans engaged on Koijs by offering exclusive access via Name Your Price. Maybe you only offer a demo version of a song for a limited time, or offer a 1-on-1 video call with your top supporter of the week. Get creative and gamify the experience for your fans.
Show Your Support
Engagement goes both ways. Make sure your fans know that you appreciate them using Name Your Price. You could shout out your supporters via social media, or send a quick DM expressing your gratitude. A little goes a long way.
Experiment With New Content Types
Musicians aren’t limited to audio content. AND they aren’t limited to just one Name Your Price Koji at a time. For instance, you can monetize photoshoots, lyrical inspiration, or something completely unrelated to your creative process – all at the same time in multiple Kojis.
Fans want to know you so try to experiment with multiple content types even if they aren’t directly related to your art, and feel free to offer more than one Name Your Price offering at once to see what resonates with your audience and, perhaps, more importantly, what doesn’t!
Name Your Price is an excellent Koji for musicians that will help you monetize your creations while deepening your relationship with fans. Have fun setting up this unique and universally accessible experience for your supporters.