As a small business owner, it’s your job to make it as easy as possible for your customers to purchase your products. However, many modern sellers devote too much time and effort to creating a website when that’s no longer needed to close a sale. What’s the real money maker? Social shopping.
Below, we’ll profile social shoppers to explain the difference between traditional eCommerce and social commerce. We’ll also delve into five key strategies to help you close sales across social media.
What Is a Social Shopper?
The past decade has seen an emphasis on eCommerce, or the act of purchasing and selling goods through a website or mobile application instead of buying products at in-person stores. Today, the checkout flow is even more instantaneous, through the power of social commerce, or buying products directly from social media.
Social shoppers can use tools built into platforms like Instagram or Facebook shop to purchase products without leaving their original platform.
Any seller can also use Kojis to list and sell products directly within any social platform, or anywhere else on the internet.
What Is A Koji?A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
5 Strategies To Target Social Shoppers
Ready to start making money on social media? Here are five free strategies you can use to target social shoppers:
- Customize and Optimize
- Shorten the Checkout Process
- Incentivize UGC
- Ask and Answer
- Create True Value
1. Customize and Optimize
Don’t make the mistake of posting the same marketing and customer content on every platform. Differentiating your approach based on each platform’s individual audience is the most effective way to amplify your brand’s message, while still staying true to the needs of your various demographics.
On the platform side alone, there are notable distinctions between user bases. For instance, a seller is more likely to close a sale to an 18-24-year-olds on Instagram than on Facebook, according to Sprout social. The reverse is true for those over 57+.
Treat each social outlet as its own dynamic audience because it is one! Mold your content and creative marketing to these audiences individually– it may take a bit more effort, but it comes off as more authentic which will undoubtedly help you close more sales in the long run.
2. Shorten the Checkout Process
It’s been proven time and time again that the fewer clicks a customer has to perform to complete a sale, the more likely they are to purchase the item. In short, fewer clicks typically converts to more sales.
When you’re creating a social shopping experience for your customers, it’s key to keep this principle in mind. If you’re showcasing content about a product, you need to consistently link out to a checkout experience for this product. Fortunately, you can use Kojis to help your customers shop within apps or anywhere else on the internet.
3. Incentivize UGC
UGC or user-generated-content is social commerce gold. This is content that’s created by users or your product out of love or genuine interest of your product offering, not sponsorship. Make sure you design ways to highlight your brand’s UGC to help incentivize your customers to publicly rave about your products.
4. Ask and Answer
Social platforms are particularly valuable in that they present brands with opportunities to connect with their top customers in real-time. Take advantage of this opportunity to build trust with social shoppers by hosting Q and As, and addressing support needs as soon as possible. Your brand’s social media serves as a public forum and prospective shoppers are watching– some of the best marketing can come from simply being responsive.
Q: How do I make money on Koji?— Koji (@madewithkoji) December 14, 2022
A: It’s easy!
👉 Create a valuable product or service
👉 When you post about it, link to your Koji
👉 Your Koji opens up inside the social app
👉 You make a new sale in seconds!
No friction, high conversions, higher earnings.
5. Create True Value
One of the most common mistakes brands make is failing to provide value outside of obvious conversion to their bottom line. Successful social marketing isn’t just about exposing potential customers to your product– your job is to provide genuine value to your customers within your niche even when it’s not directly relevant to your sales.
Social media presents a unique opportunity for customers to connect with a more personal and accessible side of your business. Exposure is important, but don’t forget to check in with your customers and create the content they’re actually looking for. What resources are helpful to your niche? How can you become a trusted source or though leader within your community? At the end of the day, successful selling comes down to building a healthy social ecosystem around your product(s).
With 4.7 billion social media users, there’s no denying that social shopping will continue to increase. Use these strategies will help you successfully market your products amongst this new digital frontier.