A strong community makes for a promising career. Whether you’re a musician, podcaster, or content creator, the health of your community is directly tied to your viability as an artist.
Through the lens of music marketing expert Andrew Southworth, we’ll showcase proven ways that you can easily connect with fans and strengthen your community. Let’s dive in!
1. Have An Effective Fan Funnel
Without a strong fan funnel, your promotion efforts fall flat. You need to create a succinct place where fans can find your content and connect with you, all without leaving their original browser. Koji creates that space that’s entirely free for creators–
“Koji is a link in bio that holds all of the tools you could need in one place. You can connect with fans while simultaneously building your business. The platform only makes money when you do, so you can trust them to fully support you as a creator.”
In this space, your fans can continue the experience of your brand all while accessing your other content. The first building block of your community is outreach, so make sure your fan funnel is up to snuff before investing in marketing.
Doing so can also provide valuable data to help you inform your creation strategy. Your link in bio should be consistent across all social media platforms so that you can keep track of where your fans are coming from.
2. Create Fan Experiences Outside Your Usual Sphere
A challenge faced by nearly every creator is the importance of diversifying and evolving your content. Unfortunately, most artists and makers need to be incredibly adaptive to thrive within the creator ecosystem.
The key is to find ways to execute these new fan experiences without creating too much additional work for yourself. Koji enables this through your link in bio–
“You can give your fans experiences that can be monetized through mini apps like Ask Me Anything. Questions can be answered via text or video to answer on your own time. Moderation is easy. “
Something as simple as Ask Me Anything can engage your fans and help them to connect with you on a deeper level. These low-lift, high-reward experiences are precisely what creators should aim for. You’ll still need to put in the time and effort to genuinely engage with your fans, though this will only help you to understand your audience more.
3. Giveback To Your Fans
Above all, remember that you have a lot to thank your community for. Without a fanbase, it’s impossible to be a full-time creator, so find ways to giveback to your community. This means engaging with your fans, responding to comments, and seeking out rewards for your audience.
Giving back to your fans helps your audience recognize that they are appreciated, and can help you grow as a creator, too! One of the best ways to do this is through the use of mini apps like Giveaway– Simply set up a giveaway in your link in bio, and invite your fans to enter via entry options of your choosing.
Whether you’re giving away tickets to your live show, merchandise, or even a 1 on 1 video call, this is a great way to give back while building your community!
Just remember that if you focus on keeping your community alive and well, you’ll have no trouble attaining your position as a full-time creator. The sky is the limit for creators who serve directly to their people.