One of your greatest promotional assets as a musician is having a strong link in bio. This is one of the main places your listeners can flock to find your music and connect with other fans in your community.
Having your streaming links accessible via your link in bio can earn your new fans, reignite old ones, and most importantly, drive traffic to your music. Below, we’ll share how to set up Music Links and dive into a couple of ways you can drive more listeners to your music.
Why Is A Strong Link In Bio Important For Musicians?
When marketing as a musician, your primary goal on social media is to convert your followers to fans. It’s a lot harder to do that without a strong link in bio to refer back to. Koji’s supercharged link in bio doesn’t just host your music and social media links, it’s a whole ecosystem of its own. There are plenty of free Koji mini apps for musicians that can help you monetize your art and connect on a deeper level with fans.
Without a link in bio, you miss out on an opportunity to unify your audiences across all social platforms. Luckily, Koji is entirely free and only takes a few minutes to set up so you can take put this tool to work without having to do any heavy lifting.
What Is the Music Links Mini App?
As the name suggests, Music Links is a sleek way to direct your fans to your music on platforms like Spotify and Apple Music. You can link out to individual tracks, albums, or playlists on the following platforms:
- Spotify
- SoundCloud
- Apple Music
- TIDAL
- Amazon Music
- Deezer
- Bandcamp
- YouTube Music
- iTunes Store
This mini app is entirely free to use and doesn’t require any downloads for your fans to access. It lives within your Koji link in bio and allows your fans to access your Music Links from anywhere your host your Koji link.
How Does Music Links Work?
Music Links is simple by design and only takes a few minutes to set up. To get started, add the Music Links mini-app from the Koji app store. From there, you can add a cover photo or video, along with a description.
From there, simply link out your music from any online stores or digital streaming platforms. You can customize the order of the streaming platforms to cater to your audience’s needs.
You can also embed individual playlists and songs in your link in bio via specific mini app embeds like Apple Music, Spotify, and Bandcamp. Have a music video you want to share? You can embed directly into your link in bio via the YouTube and Vimeo embeds.
How To Promote Music Links
Now that you’ve spruced up your link in bio with Music Links, it’s time to put some promotion power behind your music. Here are a couple of ways to promote your Music Links, but be sure to check out our full promotional guide for some more tips!
Have A Clear CTA
Fans won’t wander to your link in bio on their own. You need to find a quick, clean, and concise way to direct fans to your link in bio in all of your content across social media. Make it part of your presence to direct fans to check out your link in bio with every post. A couple of words can go a long way.
Ask Your Fans About Their Prefered Platforms
Before letting your Music Link app go live, why not do a Poll to help inform how you design your mini app? Ask your audience which streaming platform they prefer and use that information to design your mini app. If your audience tends to like Apple Music over Spotify, have that higher up in your Music Links list. This will make checking out your music as convenient as possible and give you insight as to how your audience likes to consume music.
Brand Your Bio
One of the best things about Koji is that you can customize your mini apps according to taste. Make sure your link in bio is customized to fit your personal brand and voice. You can also create custom mini app text to entice fans in your own voice.
Placement Is Key
The strongest driving factor for musicians is undoubtedly the music. So, make sure you prioritize your Music Links mini app over other mini apps in your bio. You might even want to consider having your music as one of the top three featured mini apps in your profile.
Music Links are an incredibly important part of every musician’s link in bio. Use this mini app to help your creations reach new ears.
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