Kyle is a successful content creator who uses the Koji platform to monetize and sell his cookbook. Over the past few months, he’s been able to quadruple his income and pursue his passion for cooking full-time. But Kyle wasn’t always a content creator; in fact, he worked in law enforcement before he decided to start creating healthy recipes. He’s had to build his brand from the ground up, including getting followers and learning how to monetize.
The Koji team sat down with Kyle recently to learn more about his story and the role Koji has played in his success. He provided some tips for up-and-coming content creators we thought were worth sharing.
Tips on How to Get Your First 1,000 Followers
As you’re trying to get off the ground running, one of the first steps to focus on is growing your audience. While some have more success at this than others, it can be hard to know where to start.
If it’s been hard to get views on your content and you’re unsure what to post, it’s best to go back to the basics. Kyle told us:
I think the big thing is what are you interested in and what are you most passionate about. Make sure you’re filming those kinds of things.
Sharing your passion with others can serve as an overall basis for what kinds of videos you should post. Enjoy video games? Create some videos or reels of your reactions to the latest adventures you’re going on. Others will begin following you when they see you have similar interests and passions.
Kyle also had some other words of advice for how to get your content to take off. These include:
- Keep your content on the shorter side. He found that content ranging between 7 and 11 seconds tends to have the best post engagement when you’re starting out.
- Post multiple videos a day. Kyle found that posting four to five videos a day gives you the highest chance of success for one to go viral. TikTok also has a more forgiving algorithm than Instagram when it comes to uploading a high volume of content.
- Don’t give up. It can be challenging as you’re starting to not see any post engagement or followers. Remember to keep at it, and one of your videos will eventually pop if you stay consistent.
Advice on How to Monetize Your Content and Brand
Once you’ve gained some followers and increased engagement across your social media platforms, monetizing your content should be at the forefront of your mind. It’s important to come up with something tangible that people can hold onto, whether it’s creating a t-shirt or even a cookbook, as it was with Kyle’s case.
Kyle says:
You really need to think about how can I monetize. Look through all of Koji’s apps and pick the ones that make the most sense for you. Because people want to pay you money because they love your content. Give them the ability to do so and Koji will do just that.
Consider looking at the Koji app store when you’re trying to monetize your content. There are hundreds of apps that you can take advantage of to not only monetize but can be used to create an overall better experience for your audience.
How to Break Through a Creative Block
A common problem that many creators run into is figuring out what to do next. Creative blocks can happen at any stage as you’re trying to grow your brand, whether it’s starting out or after you’ve grown your audience to a decent size.
Kyle mentioned:
If you have a creative block, it’s because you’re having way too much output, and you’re not having enough input.
His advice for these situations was to watch competitors’ content, engage with your already existing content, and don’t be afraid to try new things.
And if you still have no ideas after running through that, dive into the Koji platform and see what apps are available. You may find something new that you can use to monetize content, engage your audience, and help build your community.