Creating an online storefront is one thing, successfully promoting it is another. Taking the time to promote your store is essential and can help you find more customers.
But where do you get started? And what promotion tactics will actually help you build your customer base?
Fortunately, you can build Kojis with built-in analytics and sharing features to help you earn more income via social media. Below, we’ll detail several strategies to help you take your online store to new heights.
What Is A Koji?A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
7 Best Practices To Promote Your Online Store
Are you ready to take your customer base to the next level? Here are 7 key practices for promoting your online storefront:
1. Share Your Store Directly
Kojis are the first monetizable media designed to work within Instagram, TikTok, Twitter, Snapchat, and Facebook. If you have a WordPress site, you can also embed Kojis directly for native use. Use these features to your advantage with direct content embeds and social story sharing:
Make it as easy as possible for your customers to purchase a product. Any embedded Koji link allows your customers to shop directly from their original browser with one-tap purchases, cutting down on the traditional friction of making a sale.
2. Use Your Analytics
Don’t base your marketing strategy on hunches. Instead, use your Koji Creator Dashboard to help you make data-informed decisions. This will help you track views of your offerings, traffic sources, and demographics. The dashboard is also compatible with tools like Google Analytics, TikTok, and Facebook Pixel.
The best sellers know how to use their data to adjust messaging and product marketing to convert to more sales. Experiment and optimize your store(s) often, using data as your guide.
3. IRL Promotion
All too often we forget the power of word of mouth or promoting our businesses “in real life”. That being said, the most effective strategy is to promote your business online and in person, preferably at community events that target your niche.
Are you a musician? Use your Kojis’ free QR codes to lead back to exclusive audio clips at your merch table. Fitness guru? Take the time to mention your workout routine printables to personal training clients. A little promotion can go a long way, and your clients will certainly find value in your digital products, but they need to know that they exist.
4. Utilize Consistent CTAs
It might seem frivolous but simply taking the time to consistently remind your customers where they can find your products can help you close more sales. A simple “Click this link to purchase my online course” can go a long way, especially when paired with an engaging piece of content.
Never miss out on an opportunity to remind your customers where they can find your products. In every piece of content, create the roadmap to a sale. In YouTube, reference the link in the description. On Instagram, make sure to use the direct link embed on stories.
5. Show Don’t Tell
In addition to direct marketing, it’s key that you feature your digital and physical products in your content. Showing your audience the genuine value of your products helps build trust, especially for new consumers who may be coming across your content for the first time.
Sellers like Kyle exemplify this principle perfectly. Kyle showcases recipes used in his online cookbook in his engaging TikToks and makes a point to end every video with a CTA to help customers purchase his E-books and other digital downloads.
6. Create Consistent Contact
The marketing rule of seven states that most customers need to be exposed to a product at least seven times before considering purchasing a product. Therefore, staying top of mind doesn’t just boost your sales– it’s essential to your sales.
Fortunately, Kojis work in tandem with your social media so that you can list your storefront links in the same space as you’re advertising your products. You can also use tools like Email Sign Up to build a robust mailing list for contacting your customers, independent of social media algorithms.
7. Experiment With Branding
One of the best parts about using Kojis is that they are 100% free and customizable, allowing you to test out various branding messages, link text, and visuals to help increase sales.
Coupled with analytics from your Creator Dashboard, sellers are able to come up with a marketing strategy backed by data, not off-the-cuff inklings. Use these features to your advantage– if you try presenting a storefront in one fashion and it’s not resonating with your audience, it’s okay and low-risk to go back to the drawing board.
Repeating this process won’t just help you make more sales, it will also provide you with deeper insights into your target consumer, allowing you to amplify your sales.
With the power of these strategies, you’ll have no trouble building your business. Enjoy earning more income through your Kojis.
How To Promote Your Online Store FAQ
Check out these commonly asked questions and answers to start successfully promoting your online store:
How do I get customers for my business?
The best sellers provide genuine value to their customers and create content to showcase that value. Once you’ve developed your niche angle and digital products, use our free templates to create Kojis and start making sales on social media.
How can I promote my shop on social media?
You can promote your shop on social media using Koji’s sharing tools for sites like Twitter and Facebook. You can also share your Kojis to Instagram stories, or generate a QR code for IRL promotion.
How can I promote my online store for free?
Promoting your online store for free starts with great social content. Showcase to your audience why your products provide value and link that piece of content directly to your Koji storefront.