There’s no way around it– if you want to be a successful seller in the modern age, you’ll need to cultivate a robust social media marketing strategy.
Not sure where to start? No worries! We’ll walk you through several essential marketing strategies to target social shoppers and secure more sales.
Why Is Social Media Marketing Important?
75% of internet users evaluate products and services using a business’ social media. Even if your business’ strong suit is your impeccable in-person customer service, customers will inevitably judge your business based on your social media presence (or lack thereof).
It’s key to note that social media is now a marketplace of its own. With the power of platforms like Koji, anyone can open up their own social media storefront for free. Marketing and selling your products and services on the same page, post, or Instagram story is now a reality.
Increasing your brand awareness is reason enough to invest in socials, but don’t overlook social media’s greatest power– becoming a global marketplace for your brand.
What Is A Koji?
A Koji is a type of interactive media that can help you sell your products, downloads, services or premium content. To create a Koji, simply select a template and customize before sharing the unique URL on Instagram, TikTok, YouTube, WhatsApp, or anywhere else!
Creating your own marketplace on Koji is easy, but the real work comes from successfully marketing your products.
7 Strategies For Social Media Marketing
There’s no time like the present to kick off your social media marketing. Check out these seven strategies designed to appeal to social shoppers and beyond.
- Give To Get
- Show, Don’t Tell
- Experiment Often
- Invest In Repeated, Positive Exposure
- Collaborate Often
- Be An Active Listener
- Provide Indirect Value
1. Give To Get
One of the most important aspects of curating a successful social media marketing campaign is managing your expectations. Most likely, your first post isn’t going to be the turnkey piece that helps you sell out your shop.
Consistent growth requires consistent effort. If you want to secure more sales, you’ll need to commit to checking in with your customers every day. That doesn’t mean that every day you need to roll out an engaging giveaway campaign, it just means you need to show up. Whether you’re posting a story, hosting a Q&A, or curating a reel or TikTok, understand that you need to give value to get value.
2. Show, Don’t Tell
Opting to show your customers the value of your product rather than just telling them why it’s valuable is the best way to ensure consumer trust in your product. Seeing is believing– I’m much more likely to invest in your recipes if I can see the results in real-time:
@tastyshredz Birthday Oreo cookie cheesecake #cheesecake #healthydessert #highproteindessert ##healthyrecipes ♬ Big Poppa (Instrumental) [2014 Remaster] – The Notorious B.I.G.
Koji Seller Kyle Smith shows customers how to create his delicious recipes while simultaneously directing eyes to his E-book cookbook.
3. Experiment Often
Unfortunately, there is no silver bullet when it comes to social selling. Instead, it comes down to being willing to work through the highs and lows of testing out new content. Your first attempt of reaching your customers may not work, and that’s okay– in fact, that’s fairly normal.
Use data to guide your decisions. Is one CTA drawing in more customers than another? Analyze the differences between your messaging and repeat the cycle. Become an active participant in optimizing your content.
4. Invest In Repeated, Positive Exposure
The marketing rule of seven states that a customer needs to interact with your brand at least seven times before they’re driven to take action or close a sale. Be patient and consistent while rolling out social content. You’ll want to diversify your content across platforms as much as possible– you never know when you’ll make your first (or seventh) impression on a user, so stay motivated to keep on keeping on.
5. Collaborate Often
Investing in collaborations naturally leads to growth. By cross-pollinating audiences, you have the opportunity to expose your product to a new audience subset that you might not otherwise come across. Even something as simple as a story takeover or simple social collaboration can work wonders.
6. Be An Active Listener
Social media can be a goldmine for direction since it’s one of the few channels that allow you to interface directly with your customers. Take in feedback good or bad and listen. Your social presence is on a public forum, so how you respond (or neglect to respond) to your audience reflects on your brand.
7. Provide Indirect Value
Remember that the best type of marketing doesn’t feel like marketing at all. It makes sense to post frequently about your products and services, but don’t be afraid to expand beyond that if it resonates with your customer.
If you’re a fitness enthusiast, share your special workout plan. If you’re a musician, share some of your thoughts on the latest hit record. Knowing your audience is priceless– taking the time to serve your customer above your bottom line pays off in the long run.
Social media shopping is the future of eCommerce. Start investing in your social media strategy with the help of these tips.
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